Britannic Restores Customer Trust in Business Communications Tackling Fraud, Spam, and Engagement Challenges for UK Businesses
Surrey, 17th December 2024 –Today Britannic Technologies, an award-winning technology solutions provider, launched its Contact Branding Suite designed to stop scammers and fraudulent communications which is currently costing UK businesses over £144 billion per annum. The solution provides branded and verified interactions for voice calls and text/SMS messages restoring consumer trust and improving engagement rates transforming communication experiences.
The Rise of Cybercrime
The rise of fraudulent voice calls, text messages, emails and social media scams are on the increase with over 42% of adults being scammed this year. Plus, a shocking 33% say they have been duped and lost money to a scammer (NatWest).
This is set to increase with the advancement of AI using deepfake software, automated phishing systems, chatbots and advanced analytics that enable scammers to create realistic personalised scams including voice cloning.
Eroding Trust and Confidence
Cybercrime is eroding trust and confidence with customers who scared to open or respond to communications especially if its unidentified in fear of being scammed. Hiya reported that 86% of UK consumers believe unidentified calls to be fraudulent and therefore don’t pick up. A 2023 Ofcom report revealed, 75% of UK adults under 35 received text scams in the past three months and 71% of all respondents reported scam texts during this period.
Restoring Trust
All is not lost as businesses can restore trust with Britannic’s Contact Branding Suite that ensures all voice calls and text / SMS messages are branded and verified and cites the reason for the communication. It also verifies the communications with a badge that authenticates and associates the communication to your brand. Putting customers at ease to answer and open communications with confidence and reducing the chance of it being identified as spam and not reaching the recipient or being ignored.
According to McKinsey, 75% of consumers say that brand awareness influences their purchasing decisions. This demonstrates that consumers prefer purchasing from brands they trust, making brand identity a crucial asset.
These measures reduce the likelihood of communications (voice calls and SMS messaging) being flagged as spam or ignored, ensuring messages reach their intended recipients and help to increase trust, engagement and answer rates.
Britannic Contact Branding Suite offers a simple and straightforward setup process, typically completed within days.
Jonathan Sharp, CEO of Britannic Technologies, said:
"The launch of the Contact Branding Suite marks a significant milestone in our mission to transform business communication," said Jonathan Sharp, CEO of Britannic Technologies. "Fraudulent and spam communications have become a daily frustration for businesses and their customers, undermining trust and engagement. With over 20 years of leadership through our market-leading SIP platform, NetX, and the innovative solutions developed in our Innovation Hub, we are uniquely positioned to address these challenges. The Contact Branding Suite empowers organisations to rebuild trust by ensuring communications are branded and verified, leading to engagement increases of up to 50%. This not only enhances customer confidence and loyalty but also delivers tangible business outcomes, such as shorter sales cycles and improved operational efficiency. It’s an exciting step forward in helping businesses thrive in the digital era."
