Customer and Citizen Expectations Have Changed

90%

Responding Immediately

of customers rate an "immediate" response as essential or very important when they have a customer service question.

66%

Full Digital Suite

of people want to see the government deliver a fully digital suite of online public services.

36%

Local Government

of local government leaders believe they are "occasionally or consistently" exceeding expectations for a customer-centric experience.

The Three Biggest Pressures on Local Government and Local Authorities

Lack of resources and funding

Citizens expect high quality service

No omni-channel digital strategy that links departments

6 Key Areas to Enhance Communication in Local Government

Expanding Unified Communications for Broader Public Engagement

Strengthen public engagement by adopting a unified communications approach that consolidates websites, mobile apps, social media, and other channels into a single, integrated system. This strategy allows governments to deliver consistent, real-time information on programs, policies, and public services, reaching citizens seamlessly across multiple platforms.  

Improving Communication Security and Data Privacy

Protect citizen data with secure, encrypted communication channels that ensure privacy across all platforms. By implementing robust data protection measures, governments mirror best practices in business communication, fostering trust and encouraging citizens to interact confidently with government services without concern for data breaches.

Adopting a Better Citizen Experience with AI and Automation

Enhance public trust and satisfaction by leveraging AI and automation to create a smoother, more responsive customer experience. With AI-driven chatbots, automated reporting tools, and streamlined digital portals, governments can provide citizens with timely information on services, policy updates, and programme changes. This approach empowers citizens with accessible, transparent insights into government operations and decisions, fostering accountability and strengthening public trust.

Optimising Crisis Communication for Rapid Response

Just like in business, rapid and reliable communication is critical in crisis management. By using integrated mass notification systems with SMS, email, and phone alerts, governments can ensure timely information dissemination. This approach keeps the public informed and prepared during emergencies, strengthening the government’s role as a reliable information source.

Enhancing Citizen Engagement with Feedback Mechanisms

Facilitate two-way communication through feedback mechanisms like surveys, social media engagement, and reviews. Just as businesses rely on customer feedback, governments use citizen input to shape services and policies. Actively listening to the public promotes trust, supports responsive decision-making, and creates a collaborative relationship with the community.

Adopting Sustainable, Cost-Effective Communication Solutions

Drive operational efficiency and sustainability by adopting cloud-based communication platforms and virtual meeting tools. These cost-effective solutions reduce environmental impact and operational costs, much like sustainable business practices, while allowing governments to maintain consistent, effective communication with citizens across various digital channels.

The Use of Artificial Intelligence (AI) In Government

AI offers the government transformative opportunities to enhance public services. According to government estimates, AI has the potential to deliver productivity gains valued at billions of pounds, benefiting taxpayers significantly. Chief Analyst, Ruth Kelly outlines the essential steps the government must take to harness these benefits. Discover how AI could reshape public services and explore potential applications by watching the National Audit Office's video.

Want to Read the Full Report?

Automation in Local Government Communications - A Path to Efficiency or a Risk?

Automated communications are transforming local government, making services faster, more efficient, and accessible to everyone. But can automation truly deliver safe and reliable services in the public sector? Uncover six examples where automation is reshaping how citizens interact with local services, driving real improvements and setting a new standard for government responsiveness.

Discover Real Examples Within Local Government

UK Council’s Secret to Slashing Email Overload and Supercharging Resident Support

See how a UK borough council improved resident services with INBOX, an advanced email management solution by Britannic. Confronted with increasing service demands and a lean workforce, the council needed a way to boost communication efficiency, cut response times, and allow staff to focus on critical resident needs. This successful partnership has led to significant improvements in service delivery, establishing a new benchmark for tech-driven innovation in the public sector.

Learn More About Email Automation & Management

UK Housing estate
A Word From One Of Our Happy Customers

"Britannic impressed us because they took the time to understand our needs and how our Council worked. Britannic's account management is excellent and they dealt proactively and pragmatically with any challenges that arose during the implementation of this project. They are a delight to work with".

Jo Dufficy, Customer Services Manager,

North Hertfordshire District Council

North Hertfordshire District Council

Britannic delivers faster services and significant cost savings for North Hertfordshire District Council through the deployment of a resilient Mitel UC and Contact Centre solution.

View case study View all case studies
North Herts Council
People looking at computer

Deliver a better citizen and employee experience

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