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What Is WebRTC and What Are the Benefits?

Jonathan Sharp
Man on call over the internet

*Updated 07 March 2025*

Innovation is in the air! And one technology that has been making waves is WebRTC (Web Real-Time Communication). If you haven’t explored its potential yet, now is the time. WebRTC has evolved significantly and is now a fundamental pillar of modern digital communication, used by major platforms like Google Meet, Microsoft Teams, and Zoom. 

We spoke with the tech experts at Talkative, a leading software company specialising in real-time communication, to uncover why WebRTC is more relevant today than ever—especially for businesses looking to enhance customer interactions and collaboration. 

 

What is WebRTC? 

WebRTC enables real-time voice, video, and data sharing directly through web browsers without requiring extra software or plugins. Initially championed by Google in 2011, it has since become a game-changer in the digital communication landscape. 

Before WebRTC, users relied on applications like Skype or Zoom, often needing cumbersome installations. Today, WebRTC removes these barriers—allowing instant, high-quality communication within web pages, mobile apps, and even IoT devices. 

 

Why WebRTC is a Big Deal Today 

  1. Seamless User Experience - Unlike traditional VoIP and video conferencing tools that require app downloads or logins, WebRTC allows one-click video calls, chat, and co-browsing—all within the browser. 
  2. AI-Powered Enhancements - WebRTC has advanced with AI-driven noise cancellation, automated transcription, and real-time translation, making conversations more accessible and efficient than ever.
  3. Integration with Cloud and SaaS - More businesses are embedding WebRTC into CRM systems, customer support platforms, and collaboration tools to offer instant, embedded communication. Contact centres, telehealth services, and remote teams have all benefited from this seamless integration.
  4. Stronger Security and Privacy - With end-to-end encryption, WebRTC ensures secure, private conversations. As companies increasingly prioritise zero-trust security, WebRTC fits perfectly into modern cybersecurity frameworks.
  5. 5G and Edge Computing Synergy - With the rollout of 5G and edge computing, WebRTC now delivers even lower latency and higher-quality video experiences. This makes it indispensable for industries like gaming, healthcare, and financial services, where real-time interactions are critical.

 

How Businesses Are Using WebRTC Today 

  1. Next-Gen Contact Centres - Companies like Amazon, American Express, and Tesla use WebRTC-powered customer support to offer instant video calls, co-browsing, and document sharing—all within their websites and apps.
  2. Virtual Healthcare & Telemedicine - Medical providers leverage WebRTC for secure, high-quality video consultations, enabling remote diagnoses and improved patient engagement.
  3. Hybrid & Remote Work - With tools like Google Meet, Microsoft Teams, and Slack adopting WebRTC, businesses have streamlined remote collaboration without the need for additional plugins.
  4. Live Commerce & Customer Engagement - E-commerce giants and startups alike are embedding WebRTC into their platforms, allowing real-time video assistance for online shoppers, enhancing the buying experience.
  5. Immersive AR/VR Experiences - With the rise of Metaverse applications, WebRTC is now integrated into Augmented Reality (AR) and Virtual Reality (VR) platforms for immersive communication.

 

WebRTC and the Future of Communication 

With phone numbers becoming less relevant and digital-first communication becoming the norm, WebRTC is leading the shift toward embedded, instant interactions. The next few years will see: 

  • More AI-driven automation in WebRTC applications 
  • Greater adoption in smart devices and IoT 
  • Further standardisation and wider browser support 
  • WebRTC-powered virtual assistants and holographic calls 

For businesses looking to stay ahead, integrating WebRTC is no longer optional—it’s essential. 

 

Ready to Embrace WebRTC? 

At Britannic, we help businesses integrate WebRTC-powered solutions to enhance customer engagement and streamline operations. Want to see it in action? Get in touch today!