Embracing Change and Innovation: A Roadmap for Business Success
*Updated 18 February 2025*
“Innovation always creates a change. But change does not always trigger innovation” - Alexandra Rogacheva, Head of Innovation at Britannic
If you’ve been following our blog, you may recall our discussion on The Future Reimagined, where we invited businesses to rethink their models and frameworks. At Britannic, we are undergoing exciting transformations ourselves, introducing Britannic 2.0. As we prepare for the new year, our focus is on change and innovation.
The Reality Of Innovation In Business
“Innovation always creates a change. But change does not always trigger innovation” - Read Full Article
Research shows that while most executives acknowledge the importance of innovation, few are satisfied with their results. To avoid falling into this trap, we embarked on a journey to drive meaningful, impactful innovation within our organisation.
Understanding Change and Innovation
“Innovation always creates change, but change does not always trigger innovation.”
Both innovation and change result in transformation, yet they are not interchangeable. Innovation inherently leads to change, but change alone does not guarantee innovation. Understanding this distinction allows businesses to develop the right approach, increasing the likelihood of seizing opportunities and achieving better innovation outcomes.
Learning From The Past: The Six Stages Of Change
Ancient wisdom, such as that found in the I Ching, describes six stages of change. These stages apply not only to life but also to business, helping organisations navigate transformation effectively. By aligning our innovation approach with these principles, we ensure structured and sustainable progress.
Driving Change Through Innovation
The pandemic accelerated digital transformation, forcing many companies to adapt to new technologies at an unprecedented pace. This shift inspired us to rethink our approach to innovation and change management, leading to the creation of a structured innovation system based on three key elements:
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A Strategy-Driven Approach – Ensuring that innovation aligns with business goals.
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Developing Innovation Capabilities – Implementing processes and cultivating a culture that fosters innovation.
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Supportive Leadership & Resources – Providing the tools and leadership necessary for innovation to thrive.
Collaborating For Success: The Innovation Hub
Innovation doesn’t happen in isolation. Businesses must engage with their wider industry ecosystem to succeed. Recognizing this, we established our Innovation Hub—a collaborative space where we work with partners and customers to co-create new business ideas and transform them into innovative solutions.
Our Innovation Hub follows a design thinking approach, promoting continuous improvement and agile responses to change. Through this framework, we aim to deliver added value, enhance communication systems, and provide innovative solutions tailored to the needs of our customers and partners.
Looking Ahead
As we continue this journey, our goal remains clear: to drive innovation that is both meaningful and effective. Through our Innovation Hub, strategic partnerships, and a structured approach to change, we are committed to shaping the future of business communications and technology.
Just interested on the changes we plan to make for innovation? Check out this article written by our head of innovation.
