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A leading UK-based property developer faced growing challenges with its existing telecommunications system. Inefficiencies, high costs, and poor user experience hindered their ability to manage innovative urban development projects effectively. To overcome these issues, the company sought a modern, scalable, and cost-effective solution. They chose the 8x8 Cloud Solution through Britannic, which successfully addressed their needs, leading to improved operational efficiency, user experience, and scalability.

  1. Challenges the UK Property Developer Faced
  2. Britannic's Solution
  3. How Britannic Implemented the Solution
  4. The Results
  5. Briannic's Customer Success Programme

The Challenge

The property developer, known for its dynamic and forward-thinking approach to urban regeneration, encountered several critical issues with their legacy system:

  • Complex System Management - The existing setup was cumbersome, making routine administrative tasks time-consuming and inefficient.
  • User Experience Issues - Employees struggled with the system’s outdated interface, leading to reduced productivity.
  • Resource-Intensive Onboarding - Adding new users was a lengthy process, diverting significant administrative resources.
  • High Operational Costs - Essential features such as call reporting incurred extra costs, impacting budget predictability.
  • Limited Scalability - The system lacked the flexibility to grow with the business, leading to potential bottlenecks.
  • Inadequate Disaster Recovery - Without robust backup solutions, any downtime posed a risk to business continuity.

These challenges highlighted the need for a more adaptable, user-friendly, and resilient telecommunications solution that could support the company’s ambitious projects.

The Solution

The property developer turned to the 8x8 Cloud Solution, which offered a comprehensive, integrated telecommunications platform. Key features included:

  • Unified Communications - Combining voice, video, messaging, and conferencing into a single platform, the solution simplified communication and collaboration across teams.
  • Cloud-Based Infrastructure - Eliminating the need for physical hardware, the cloud-based system reduced maintenance costs and enhanced flexibility.
  • Advanced Analytics and Reporting - Detailed call data enabled better billing accuracy and valuable insights into communication patterns.
  • Disaster Recovery - Built-in failover options ensured continuous service, even during outages.
  • Transparent Pricing - An all-inclusive package covered all features, simplifying budgeting and eliminating unexpected costs.
  • Ease of Management - An intuitive interface allowed for efficient user and system management, reducing the workload on IT staff.

Implementation

The transition to 8x8 was meticulously planned and executed:

  1. Understanding the Client's Needs - Initial discussions focused on understanding the company's concerns and preferences, ensuring a tailored solution.
  2. Customised Demonstrations - A personalised demonstration of the 8x8 solution highlighted how it addressed key pain points like system complexity, user management, and cost.
  3. Phased Migration - The migration was carried out in stages, starting with the IT department, followed by back-office teams, and finally, the customer-facing workspace. This phased approach ensured smooth adoption with minimal disruption.
  4. Training and Ongoing Support - Comprehensive training was provided to users and administrators, with continuous support to ensure smooth operation post-transition.

The Results

The 8x8 Cloud Solution delivered numerous benefits:

  • Operational Efficiency - Simplified system management allowed staff to focus on core activities, improving productivity.
  • Enhanced User Experience - The intuitive design reduced the learning curve, enabling employees to use the system effectively from day one.
  • Cost Savings - With consolidated features and transparent pricing, the company reduced operational costs and improved budget management.
  • Scalability - The cloud-based infrastructure easily adapted to the company’s growth, supporting new projects and users without requiring a complete system overhaul.
  • Improved Business Continuity - Robust disaster recovery features ensured uninterrupted service, even during unexpected disruptions, enhancing business resilience.

Customer Success Programme: How Britannic Guided the Transition

Britannic worked closely with the UK property developer through their comprehensive 'Customer Success Programme,' which followed a series of core steps to ensure a seamless transition to the new telecommunications platform. Early in the engagement, Britannic discovered that the customer was keen to move to a more cost-effective and easier-to-manage solution. Their existing telephone system was proving to be clunky, expensive, and difficult to maintain, driving the need for change.

Initially, the property developer was leaning towards adopting Microsoft Teams and was resistant to considering other platforms. However, Britannic’s team saw an opportunity to address the customer’s pain points by introducing the 8x8 Cloud Solution. At a critical stage in the decision-making process, Britannic persuaded the client to explore 8x8, knowing that the intuitive admin portal and significant cost savings on calls would appeal to them. Moreover, the 8x8 system allowed the company to manage the platform largely on their own, enhancing its appeal.

Understanding the client’s priorities, Britannic organised a tailored demonstration of the 8x8 platform. This session was focused on showcasing how 8x8 could solve specific challenges around system complexity, ease of management, and budget concerns. By the end of the demonstration, the customer was convinced and opted to switch to 8x8, recognising the clear advantages it offered. This decisive move, facilitated by Britannic's strategic engagement, ultimately led to the successful deployment of the 8x8 Cloud Solution.

Want to see how we at Britannic can work with you to uncover your unique challenges and craft tailored solutions that drive real results? Let’s connect and explore how we can help your business thrive.

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