Biography
Belinda Parmar OBE is a diversity campaigner and the CEO of The Empathy Business and a Non-Executive Director for the Ministry of Defence. Belinda uses the science of empathy to change the way companies transform their organisations focusing on leadership, communications and operations. She is the creator of the Global Empathy Index which was published in the Harvard Business Review. The first index to measure empathy and inclusion at scale. She has just developed the new Empathy Index powered by AI which combines large language models with sentiment analysis while using human intervention to deliver an empathy ranking for companies.
Belinda works with large companies to implement hundreds of ‘nudges’ and interventions that organically build an empathy revolution and give people simple practical ways they can create more inclusive cultures. Her focus is on belonging and diversity and creating more courageous cultures.
Presentation Title and Synopsis
Using Empathy and AI to transform CX.
Do you want to be a pioneer of customer success in the era of AI?
Empathic AI: How companies can use AI and empathy to drive customer service outcomes where technology complements the human experience.
Leading with Empathy: The difference between empathy and sympathy and how you can be empathic whilst building a culture of accountability.
Empathy-in-Action: Tangible examples of how Belinda has embedded empathy at scale in Ops and CX in the world's biggest brands and governments using behavioural science and ‘empathy nudges’.
